ACB
TMO - CX Research & Design Specialist
Hội sở (Hồ Chí Minh), TMO (Hồ Chí Minh)
Quản lý Chuyển đổi - TMO
Thương lượng
Hạn: 2026-08-14
Mô tả công việc
About the Role
We are seeking a CX Research & Design Specialist to support customer-centric transformation initiatives within Corporate Banking. This role will be responsible for generating deep customer, market, and industry insights through structured research activities and collaborating with cross-functional teams to shape customer experience strategies.
The ideal candidate combines strong research capabilities, stakeholder facilitation skills, and a passion for translating insights into actionable business opportunities.
Key Responsibilities
Customer & Stakeholder Research
- Plan, organize, and conduct qualitative and quantitative research activities, including customer interviews, expert interviews, surveys, and focus groups.
- Engage Relationship Managers (RMs), customers, industry experts, and external partners to gather actionable insights.
- Apply structured research methodologies to identify customer needs, pain points, behaviors, and opportunities.
Market & Industry Analysis
- Conduct desk research on industry trends, market developments, customer behaviors, and competitor offerings.
- Support Product Owners and business teams in identifying emerging opportunities across targeted industry sectors.
Research Framework & Governance
- Develop and maintain standardized research guidelines, interview frameworks, survey methodologies, and insight documentation standards.
- Ensure consistency and quality across all customer research activities.
Workshop Facilitation
- Partner with Product Owners, Business Analysts, and external agencies to design and facilitate workshops, co-creation sessions, and insight-generation events.
- Present findings and recommendations in a clear and compelling manner to business stakeholders.
Required Qualifications
- Bachelor's degree in Business, Marketing, Design, Psychology, Economics, Banking, or a related field.
- Minimum 5 years of experience in CX Research, UX Research, Design Research, Customer Insights, Market Research, or related disciplines.
- Demonstrated experience conducting customer research, stakeholder interviews, surveys, and insight-generation activities.
- Strong workshop facilitation and stakeholder management skills.
- Mandatory: Experience working on customer experience, customer journey, product, service, or transformation initiatives for SME, Mid-Market, Large Corporate, Commercial Banking, Transaction Banking, or B2B customer segments.
- Ability to synthesize research findings into actionable recommendations for business stakeholders.
- Strong written and verbal English communication skills.
Highly Preferred
- Experience in Corporate Banking, Transaction Banking, Cash Management, Trade Finance, Supply Chain Finance, Commercial Banking, or B2B Financial Services.
- Experience working with Relationship Managers (RM), industry specialists, corporate customers, or business banking teams.
- Familiarity with Design Thinking, Human-Centered Design, Jobs-to-be-Done, or Service Design methodologies.
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We are seeking a CX Research & Design Specialist to support customer-centric transformation initiatives within Corporate Banking. This role will be responsible for generating deep customer, market, and industry insights through structured research activities and collaborating with cross-functional teams to shape customer experience strategies.
The ideal candidate combines strong research capabilities, stakeholder facilitation skills, and a passion for translating insights into actionable business opportunities.
Key Responsibilities
Customer & Stakeholder Research
- Plan, organize, and conduct qualitative and quantitative research activities, including customer interviews, expert interviews, surveys, and focus groups.
- Engage Relationship Managers (RMs), customers, industry experts, and external partners to gather actionable insights.
- Apply structured research methodologies to identify customer needs, pain points, behaviors, and opportunities.
Market & Industry Analysis
- Conduct desk research on industry trends, market developments, customer behaviors, and competitor offerings.
- Support Product Owners and business teams in identifying emerging opportunities across targeted industry sectors.
Research Framework & Governance
- Develop and maintain standardized research guidelines, interview frameworks, survey methodologies, and insight documentation standards.
- Ensure consistency and quality across all customer research activities.
Workshop Facilitation
- Partner with Product Owners, Business Analysts, and external agencies to design and facilitate workshops, co-creation sessions, and insight-generation events.
- Present findings and recommendations in a clear and compelling manner to business stakeholders.
Required Qualifications
- Bachelor's degree in Business, Marketing, Design, Psychology, Economics, Banking, or a related field.
- Minimum 5 years of experience in CX Research, UX Research, Design Research, Customer Insights, Market Research, or related disciplines.
- Demonstrated experience conducting customer research, stakeholder interviews, surveys, and insight-generation activities.
- Strong workshop facilitation and stakeholder management skills.
- Mandatory: Experience working on customer experience, customer journey, product, service, or transformation initiatives for SME, Mid-Market, Large Corporate, Commercial Banking, Transaction Banking, or B2B customer segments.
- Ability to synthesize research findings into actionable recommendations for business stakeholders.
- Strong written and verbal English communication skills.
Highly Preferred
- Experience in Corporate Banking, Transaction Banking, Cash Management, Trade Finance, Supply Chain Finance, Commercial Banking, or B2B Financial Services.
- Experience working with Relationship Managers (RM), industry specialists, corporate customers, or business banking teams.
- Familiarity with Design Thinking, Human-Centered Design, Jobs-to-be-Done, or Service Design methodologies.
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