Senior Officer, Business Marketing (40000554)

## Job Purpose The job holder responsibility for designing, proposing business marketing activities through: 1. Business Marketing Planning and marketing performance management 2. Design marketing content for program/campaign 3. Marketing campaign management ## Key Accountabilities (1) Business Marketing Planning and marketing performance management - Participate in, proposing overall marketing calendar detailing marketing activities and linking each campaign to strategy by economic segment, economic sectors/activities, customer groups... - Execution of marketing activities, budget, premium / stocks and provide update - Co-ordinate with related parties to build communication proposition and creation of perception for products, solutions, aligned with brand name and target customer insight - Prepare, propose and implement NPS survey - Design, build, embed customer loyalty program by collaborating with other divisions and/or partnerships - Propose KPIs and approach for assessment of marketing value. Monitor marketing programs and campaign performance / fulfilment ## Key Accountabilities (2) Design marketing content for program/campaign - Design content for marketing program, campaign - Co-ordinate with related internal and external parties (e.g. agencies) to design content for marketing program, campaign ## Key Accountabilities (3) Marketing campaign management - Develop, embed campaign management mechanism including standard campaign specification, campaign proposal, campaign contact strategy, campaign fulfilment process and documentation - Strengthen public awareness and branding through collaboration with bank-wide Marketing team for award participation... ## Key Relationships - Direct Manager Director, Business Marketing ## Key Relationships - Direct Reports N/A ## Key Relationships - Internal Stakeholders Other units in division, other units in TCB ## Key Relationships - External Stakeholders Customers, organizations, business associations, state agencies (GSO, tax authorities ...) ## Success Profile - Qualification and Experiences - Bachelor's degree in Economics / Finance / Banking / Marketing / Business Administration - Priority to have a master's degree or higher - Minimum 5 years in the position related to financial analysis / credit / market research, marketing of finance and banking - Prioritize work experience related to corporate customers - Mimimum TOEIC 550 or equivalent