Senior Expert, Business Marketing (40000552)

## Job Purpose The job holder take responsibility for the activities of bussiness marketing of division, including: 1. Business Marketing Planning 2. Design of MKT content for Program/ Campaign 3. Marketing campaign management (i.e. above the line marketing – HO directly communicates with customer; direct marketing; below the line are those campaign communicated 4 Marketing performance management 4. Marketing performance management ## Key Accountabilities (1) 1. Business Marketing Planning - Develop and embed overall marketing calendar (including GTS, insurance) detailing marketing activities and linking each campaign to strategy (i.e. acquisition, retention, deepening) by economic segment, economic sectors/activities, customer groups - Manage execution of marketing activities, budget, premium / stocks and provide monthly update - Co-ordinate with related parties to build communication proposition and creation of perception for products, solutions, aligned with brand name and target customer insight - Drive preparation and implementation of NPS survey 2. Design of MKT content for Program/ Campaign - Design content for marketing program, campaign - Co-ordinate with related internal and external parties (e.g. agencies) to design content for marketing program, campaign 3. Marketing campaign management (i.e. above the line marketing – HO directly communicates with customer; direct marketing; below the line are those campaign communicated via sales channel) - Develop, embed and manage campaign management mechanism including standard campaign specification, campaign proposal, campaign fulfilment process and documentation - Strengthen public awareness and branding through collaboration with bank-wide Marketing team for marathon, above the line media, social media, strategic sponsorships, etc. (if any) - Strengthen collaboration with Central Marketing team to leverage on resources for common campaign (e.g. TET premiums, Mid-autumn festival gifts, etc. if any) 4. Marketing performance management Develop KPIs and approach for assessment of marketing value Monitor marketing programs and campaign performance / fulfilment ## Key Accountabilities (2) ## Key Accountabilities (3) ## Key Relationships - Direct Manager Director, Business Marketing ## Key Relationships - Direct Reports N/A ## Key Relationships - Internal Stakeholders Other units in division, other units in TCB ## Key Relationships - External Stakeholders Customers, organizations, business associations, state agencies (GSO, tax authorities ...) ## Success Profile - Qualification and Experiences - Bachelor's degree in Economics / Finance / Banking / Marketing / Business Administration - Priority to have a master's degree or higher - Minimum 12 years in the position related to financial analysis / credit / market research, marketing of finance and banking - Prioritize work experience related to corporate customers - Mimimum TOEIC 650 or equivalent