Senior Expert, Business Marketing (40000552)

Job Purpose

The job holder take responsibility for the activities of bussiness marketing of division, including:
1. Business Marketing Planning
2. Design of MKT content for Program/ Campaign
3. Marketing campaign management (i.e. above the line marketing – HO directly communicates with customer; direct marketing; below the line are those campaign communicated 4 Marketing performance management
4. Marketing performance management

Key Accountabilities (1)

1. Business Marketing Planning

• Develop and embed overall marketing calendar (including GTS, insurance) detailing marketing activities and linking each campaign to strategy (i.e. acquisition, retention, deepening) by economic segment, economic sectors/activities, customer groups
• Manage execution of marketing activities, budget, premium / stocks and provide monthly update
• Co-ordinate with related parties to build communication proposition and creation of perception for products, solutions, aligned with brand name and target customer insight
• Drive preparation and implementation of NPS survey

2. Design of MKT content for Program/ Campaign

• Design content for marketing program, campaign
• Co-ordinate with related internal and external parties (e.g. agencies) to design content for marketing program, campaign

3. Marketing campaign management (i.e. above the line marketing – HO directly communicates with customer; direct marketing; below the line are those campaign communicated via sales channel)

• Develop, embed and manage campaign management mechanism including standard campaign specification, campaign proposal, campaign fulfilment process and documentation
• Strengthen public awareness and branding through collaboration with bank-wide Marketing team for marathon, above the line media, social media, strategic sponsorships, etc. (if any)
• Strengthen collaboration with Central Marketing team to leverage on resources for common campaign (e.g. TET premiums, Mid-autumn festival gifts, etc. if any)

4. Marketing performance management
Develop KPIs and approach for assessment of marketing value
Monitor marketing programs and campaign performance / fulfilment

Key Accountabilities (2)

Key Accountabilities (3)

Key Relationships - Direct Manager

Director, Business Marketing

Key Relationships - Direct Reports

N/A

Key Relationships - Internal Stakeholders

Other units in division, other units in TCB

Key Relationships - External Stakeholders

Customers, organizations, business associations, state agencies (GSO, tax authorities ...)

Success Profile - Qualification and Experiences

• Bachelor's degree in Economics / Finance / Banking / Marketing / Business Administration
• Priority to have a master's degree or higher
• Minimum 12 years in the position related to financial analysis / credit / market research, marketing of finance and banking
• Prioritize work experience related to corporate customers
• Mimimum TOEIC 650 or equivalent