[HO] - CORPORATE BUSINESS PROMOTION SPECIALIST

Key Responsibilities:

1. Business Programs & Campaigns

·         Support the design, implementation, and monitoring of business programs, campaigns and strategic initiatives.

·         Coordinate with business units to ensure effective execution, communication and adoption of programs/campaigns.

·         Monitor campaign performance, business outcomes and participation engagement, and recommend enhancement opportunities.

·         Manage the end-to-end administration of campaigns rewards, incentives and prize fulfillment processes including qualification validation, reward calculation, approval coordination and honor announcement.

·         Evaluate program effectiveness and return on investment (ROI) to support future business planning and campaign optimization.

2. Pricing & Business Support

·         Review and evaluate pricing requests submitted by business units for corporate promotion packages.

·         Provide pricing recommendation balancing business competitiveness, profitability and market conditions.

·         Monitor marketing pricing trends, competitor offerings and customer behavior to support timely pricing adjustments and submission to relevant approval authorities.

·         Propose and maintain pricing schemes and approval conditions to ensure consistency across business units.

·         Conduct profitability and portfolio impact assessments to support pricing decisions and business opportunities.

3. Customer Relationship Management

·         Manage and enhance Corporate Banking customer management frameworks and CRM-related initiatives.

·         Monitor customer portfolio management practices across business units to ensure alignment with business objectives and internal standards.

·         Support customer segmentation, portfolio review and relationship deepening initiatives.

·         Collaborate with relevant stakeholders to improve customer data utilization and customer management effectiveness.

4. Business Performance & Analytics

·         Monitor and analyze business performance across Corporate Banking portfolios

·         Develop and maintain KPI dashboards, management reporting & presentations.

·         Provide business insights and recommendations to support decision-making & business growth.