Director, Internal Communication

## Job Purpose (This position is open for both Senior Manager and Director level) - The job holder plans the overall strategic internal communication for the bank in alignment with business strategy, brand positioning, and corporate culture. - The job holder develops and leads enterprise-wide internal communication strategy to inspire employees, strengthen engagement, and support organizational transformation. - The job holder ensures all internal communication content is consistent, accurate, and aligned with the bank’s purpose, values, and strategic direction. - The job holder establishes governance, manages risks, and oversees execution of all internal communication activities across the bank. ## Key Accountabilities (1) 1. Plan and lead enterprise internal communication strategy - Develop and implement a comprehensive internal communication strategy aligned with corporate strategy and brand orientation. - Build and drive enterprise narrative (purpose, vision, transformation agenda) to enhance employee engagement and cultural alignment. - Act as a strategic advisor to senior leadership (ExCo/BOD) on internal communication, employee engagement and change communication. - Ensure consistent delivery of key messages across all internal channels and business units. - Lead large-scale internal communication programs supporting transformation initiatives across the bank. 2. Content, channels and engagement management - Develop and oversee internal communication content strategy across all platforms (digital channels, events, leadership messaging…). - Ensure messaging consistency with corporate brand positioning and communication principles. - Drive innovative communication approaches to enhance employee experience and engagement. - Manage end-to-end internal campaigns, including planning, implementation, measurement and continuous improvement. - Monitor and evaluate effectiveness of communication initiatives and recommend improvements. 3. Governance and risk management - Establish internal communication governance frameworks, processes, and guidelines across the bank. - Identify and manage communication risks that may impact employee trust, engagement, or organizational stability. - Ensure timely, accurate, and compliant dissemination of internal information. - Coordinate closely with Corporate Communications to ensure alignment between internal and external messaging. - Manage internal communication data, systems and knowledge repositories. ## Key Accountabilities (2) 4. People Management - Oversee human resources planning and execution (headcount & costs) of the Internal Communications function. - Attract, onboard and retain high-performing talents to build a strong communication team. - Establish and communicate function and individual KRAs/KPIs, goals, action plans, expectations and results to reporting lines. - Manage team performance and provide regular feedback following performance management cycles. - Define capability requirements and drive team development through training, coaching, and mentoring. - Motivate and recognize team members’ contributions toward shared goals. - Identify and develop talent pipeline and succession plans within the function. - Act as a role model and promote corporate culture at function level. 5. Create an effective working environment - Promote a collaborative, high-performance working environment within the function. - Improve operational efficiency through effective communication, coordination, and alignment across teams. - Guide and supervise team members to deliver their responsibilities effectively. - Address behavioral or performance issues in alignment with corporate values and culture. - Implement personal and team capability development plans aligned with organizational goals. ## Key Relationships - Direct Manager Head of Corporate Communication ## Key Relationships - External Stakeholders 'Agency consults domestic and foreign strategies, creative ideas, advertising communication, agencies and departments..... ## Success Profile - Qualification and Experiences - Bachelor’s degree or above in Communications, Marketing, Business Administration or related fields. - Minimum 12–15 years of experience in communications, marketing, or related fields, preferably in banking or financial services; or big size company from 3000 employees. - At least 5–8 years in leadership roles managing large teams and enterprise-level programs. - Proven experience in advising senior leadership on strategic communication and organizational transformation. - Strong understanding of employee engagement, culture transformation and internal communication best practices. - Excellent command of English and Vietnamese. English TOEIC minimum 700.